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Branding • Marketing • Social Cause • People Lover • Mac & Cheese Connoisseur

Let's roam the globe together and look for chances to help out & empower others to rock their world! – ♥jbird

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Creative Director of

Base10 Software: Strategy & Logo Identity Base10_logo_sml

BarChix Restaurant: Logo Identity BarChix_Sign_sml

Atlanta Conventions and Visitors Bureau: Strategy, Infographic & Marketing Collateral ACVB_infographic_sml

Luster Smooth Touch: Strategy, Print Ad, Product Packaging smoothtouch_print2

Verizon DSL: Strategy, Ambient, Event, OOH, PR, Print Web realize_ambient2

Luster Smooth Touch: Strategy, Print Ad, Product Packaging

The Problem
Most teenagers looking for relaxer hair treatments had three choices: their mother’s old brand, their little school sisters product, or a old irrelevant teen brand, Smooth Touch.

The Solution
Work with Luster parent brand to refresh the Smooth Touch brand to the 21st century. We told girls to “Get Used To The Attention” in print ads, at events, celebrity Keyshia Cole endorsement.

The Results
Brand idea,”Get Used To The Attention” has increased sales and has remained the platform for five years.

 



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