Branding • Marketing • Social Cause • People Lover • Mac & Cheese Connoisseur

Let's roam the globe together and look for chances to help out & empower others to rock their world! – ♥jbird

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Creative Director of

Base10 Software: Strategy & Logo Identity Base10_logo_sml

BarChix Restaurant: Logo Identity BarChix_Sign_sml

Atlanta Conventions and Visitors Bureau: Strategy, Infographic & Marketing Collateral ACVB_infographic_sml

Luster Smooth Touch: Strategy, Print Ad, Product Packaging smoothtouch_print2

Verizon DSL: Strategy, Ambient, Event, OOH, PR, Print Web realize_ambient2

Merck: App, Mobile, Print, Web

The Problem
When doctors told patients they were HIV positive, they felt extremely overwhelmed.

The Solution
We developed the “Positive Path Forward” for Merck Pharmaceuticals to help patients that are negatively impacted with HIV positive diagnosis. Doctors now have an ally with this campaign that continues dialogue and proactive health care after a patient leaves the office.

Give patients these positive and proactive tools to use in their day to day life:
• Convenient and easy to use desktop tool to keep patient engaged in treatment and facilitate communication with doctors.
• An interactive ionic and stylish brochure conceived to keep low-reading-level patients engaged.
• Cutting-edge website with interactive treatment satisfaction surveys, inspirational role models, engaging information about the body and HIV, and a social media component.
• Social media community with info on the steps of the Positive Path Forward
• Digital banners to draw traffic to placed in targeted websites.
• Smart phone application with nutritional and lifestyle information at the fingertips


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