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TwitChange: Strategy, Mobile, Social Media, Social Cause, Web

The Problem
The Miriam center needed rebuilding. It is a facility that houses, educates and loves Haitian children with cerebral palsy, severe autism, and other major life challenges. Being one of the only facilities of its kind in Haiti, the current facility is housing children in 2010’s earthquake aftermath and was extremely overcrowded.

The Solution

• Co-founded an online celebrity Twitter auction and use proceeds to fund construction – fans bid for a celebrity to tweet them on Twitter
• Develop systems and processes to enroll celebrities, fulfill auctions, marketing and PR.

The Results

• Raised over $500K with a TwitChange branded eBay auction
• After co-founding TwitChange with Haiti auction, it went on to raise funds for other charities–Operation Once In A Lifetime and CARE. In less than one year over $1 million was raised.
• 2010 Mashable Best Social Good Campaign Winner
Media Coverage: CNN, extra, NBC, ET, The Wallstreet Journal, Fast Company, USA Today OK! Fox News, Huffington Post, Mashable
• Over 90 million web hits (1 million launch day)
• 400 participating celebrities, including Eva Longoria and Troy Polamalu as spokespeople
• Nasdaq Bell Winner
• 50+ million media impressions
• Guinness World Record holder for most money raised online