Work

About

Branding • Marketing • Social Cause • People Lover • Mac & Cheese Connoisseur

Let's roam the globe together and look for chances to help out & empower others to rock their world! – ♥jbird

Services
Resume
Referrals
Work With Me

Stay In Touch

Creative Director of

Base10 Software: Strategy & Logo Identity Base10_logo_sml

BarChix Restaurant: Logo Identity BarChix_Sign_sml

Atlanta Conventions and Visitors Bureau: Strategy, Infographic & Marketing Collateral ACVB_infographic_sml

Luster Smooth Touch: Strategy, Print Ad, Product Packaging smoothtouch_print2

Verizon DSL: Strategy, Ambient, Event, OOH, PR, Print Web realize_ambient2

Verizon DSL: Strategy, Ambient, Event, OOH, PR, Print Web

The Problem
The telecommunication price wars create a confusing environment for selecting DSL service and widening digital gap in urban areas.

The Solution
Developed the ‘Realize’ campaign, based on the truth about the internet spurring the entrepreneurial spirit of the target. We found current Verizon DSL customers to highlight how Verizon DSL helps ‘realize’ your dreams. This campaign included radio, out of home, fsi’s, door hanger, print, online, events, and public relations. The the print and ooh portion of campaign rolled out first as a teaser ad followed up in the same ad placement with a correlating ad that finished each ‘realize’ story.

The Results
Sales 3xs than planned, 1.5+ billion media impressions, Verizon awarded Ad Age Marketer of the Year, and agency awarded an Ad Age Agency of the Year.

 

 

 

 

 



Leave a Reply

Your email address will not be published. Required fields are marked *